Weed Cellars, a new lifestyle brand, has launched into the beer category as well with the introduction of Weed Light. The brand is seeing large gains thanks to a highly and directed focus on branding and partnerships to introduce the beer to consumers in many ways.
Despite its name, Weed’s beers contain no cannabis product, and the company also came out with Weed Golden Ale.
Weed Beer is part of the Weed Cellars umbrella, comprised of highly rated wines including Prosecco and Weed Straight Bourbon Whiskey.
Weed Light recently sponsored The Hospitality Tour, a small concert in New Braunfels, Texas. The Hospitality Tour raised funds to help those in the hospitality industry who are currently struggling due to the impact of Covid19. The New Braunfels event will direct funds directly back into that community.
Weed Light has partnered with the Gary Sinise Foundation in support of veterans and first responders.
”The GSF logo is featured on all Weed Light boxes and we’re currently in the process of launching an end cap for off-premise retail, available to all our retail partners,” said Managing Partner Jim Moeller. ”We’ll be promoting this partnership through social media and advertising.”
Weed Cellars has partnered with The AMG (Artists Management Group), headed up by country music talent manager, Rob Beckham. Beckham has brought in names like Chris Young, Brad Paisley, Colt Ford, Gary Allan, Essex County, and Alexis Wilkins to represent the brand at concerts, events, social media, advertising, and even in music videos.
The company is currently in talks with NASCAR to sponsor and wrap competitors in upcoming races as well.
Triller is a social network and entertainment platform similar in style to TikTok. Beckham’s The AMG has cornered the country music category of the app through strategic partnership, and country music icons like Brad Paisley are already releasing social media campaigns using Weed products, like this one: No ‘I’ in Beer.